New Google Adwords API

Google Adwords has released a new API – AdWords API: v201003 beta.

The previous v200909 will still work so there’s no need to update any code yet. However, the updated API contains a few new useful functions.  You can read more here on the Google API blog.

Here’s the full list of what’s new in version v201003 beta:

• ReportService beta: generate reports about the performance of your AdWords campaigns
• Bid simulator: see estimated clicks, cost and impressions corresponding to various Max. CPC bids
• Ad Sitelinks extensions: include up to four additional links in your ads to deeper content on your site
• Phone extensions: add a phone number to your text ads that appear on mobile devices with full Internet browsers such as iPhone and Android ads
• Sync for location extensions: synchronize your AdWords location extensions with Google Places (formerly Local Business Center) listings
• MediaService: upload images and icons for location extensions
• Position preference: specify in what position range you’d like your ads to appear
• Target CPA: bid based on the average amount you’d like pay for a conversion
• Carrier and device targeting: target ads to specific mobile carriers and devices
• Category targeting: show placement targeted ads on a set of placements with the same theme
• 1-per-click and many-per-click conversions: get both types of conversion metrics
• A minimum size for bulk mutate jobs