New Facebook Study

I’m currently doing a little experiment within Facebook. It involves working out how a user views and interacts with Facebook, and their willingness to share and like content I present to them for the experience of using my content.

I’ve built a quiz system using HTML,CSS & JavaScript (jQuery) so that it can be used both via a desktop computer and a mobile device such as an iPhone. The idea is that at the end of the quiz users receive a score that they can share with other Facebook users. This then encourages other users to play the quiz when seeing the status update on their friends page.

Now I’m going to perform a series of experiments where I change certain user journeys within the app. For example my first test was to have a share function after the quiz was played so the users can share their score. But if I add a Facebook Like button to the beginning of the quiz and only let them play if they click this button then hopefully it will increase the amount of times the quiz will appear on someones status feed – but this will be at a cost of drop-offs (people who are unwilling to like the quiz to play and exit the quiz).

Another option will be to have a like or share button before they are allowed to see their score. This way they have already played the quiz and have some vested interest in wanting to know how they did. So in theory they will be more willing to click the like button.

To add to this experiment I’m going to see try and find out what type of quiz/questionnaire Facebook users find more appealing to visit or even complete.

The point of this exercise to to work out the best way of gaining user interaction or interest with an app, to get the most possible amount of shares/likes and eventually push users on to the brand or product the app represents – which could be a Fan Page, website, product, or just general brand awareness.

As a Facebook developer I find this study highly intriguing and I’m looking forward to finding out the results and then in turn helping my clients in making the most out of their Facebook campaigns.

The first instance of the quiz is here – https://apps.facebook.com/thesocialquiz/. It was built in a couple of hours and there are still a couple of bugs but it’ll do for the moment!